Posts Tagged ‘Advertising’

This is a brief veer from the Lump Lessons narrative to share some joy in the present. Actually, it’s not a veer so much as a fast forward since all the good news I’ve got to shout about today is a result of the healing journey that I’ve been reviewing with you. Before Cancer (BC in my Book) I did not have the energy, the zest for life, the willingness to take risks, and the wherewithal to say YES that I have today. So, when Mark Johnson, the executive director, of the peace organization, Fellowship of Reconciliation (FOR),where I’ve worked part-time for the past few years while my daughter was young and during my cancer experience, offered a full time job in communications, I took it; and when a big fat juicy project appeared on my first week on the job, I said “YAHOO!” and ran with it.

What happened was that a call came from out of the blue offering FOR a chance to do a LED screen billboard ad on Times Square. Apparently, a big money advertiser pulled an ad after paying for the time, and so the CBS production team went searching for a nonprofit that wouldn’t have the bucks to buy the time but might have the know-how to make an ad, plus some money to pay the production costs. Oh, and we had to be able to create and design an ad within a week.

“Can we do it? Yes, we can,” said a small team of FOR staff. Two people said they’d drive the financial engine, and three of us said we’d chug forth with the creative and, we did it. The ad launched two days ago on Wednesday, March 23rd and will play through the month of April, for sure, and possibly for the first two weeks of May.

This is the ad as it appears on YouTube.

Here are some images from the montage:

Imagine these beautiful children on a 560 square foot screen, lifting up messages of peace and justice and the will to love.

The photo to the left is courtesy of amazing artist/photographer/friend Julie Gottesman and our daughters and their friends.

The photo to the left is courtesy of Doug Mackey and the Afghan youth of Our Journey to Smile.

One of the hurdles the creative team had to leap was gathering images that we had the rights to use for the project. Rather than thumbing through the FOR archives and tracking down the rights to the photos we had on hand, we decided to send out a plea for photos that came with the rights. The response to our email blast was amazing, plus Julie did an emergency photo shoot at FOR headquarters with a gang of children and their parents to sign the media releases on the spot. We had loads of photos to choose from within 24 hours, and, although only ten would fit comfortably into a 15 second ad, we plan to publish more of those wonderful photos on our web site and in other publications. If I get permission, I’ll publish some of the photos here. (to be cont.)

In Gratitude,



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